[story mode] want to start from the beginning?
Patrick Bale Agency, Boston, Massachusetts
“We need a face if this thing is going to work.”
Arthur Bale scans the room passing from person to person looking for a response. What he offered wasn’t that novel of an idea. He’s an ad man. And that’s what ad men do, recommend things like faces and boobs and bigger and more thinking. Yet the room isn’t following. He lands on Thomas Motley, newly anointed Chief Marketing Officer for the Human Preservation Agency, the US government’s response to the current crisis. Next to Arthur, he’s the biggest balls in the room.
“We came for your expertise, Arthur. I could get an intern to suggest a spokesperson PSA.” Motley’s team hadn’t traveled far to the doors of Patrick Bale, an independent ad agency in the heart of Boston Common. It’s a straight shot on Amtrak up the Northeast Corridor. But he provided Arthur little notice about the visit, a single text message as he boarded the train. And yet he still expects more.
Arthur continues, “Not a spokesperson. Not a PSA. A face.”